Website Mockup

Social Media Mockup
New logo used on merch
New Brand Assets
Created at The New Kid Collective in collaboration with Spencer Moore, Haluka Yagi, Rachel Wong and Lauren McCartan.
Target 
Adults and Youth, Climate Change Activists
Objective 
Attract new young members, encourage them to join the community
Insight
Neighbours for the Planet is a community located in Richmond Hill, Ontario. They differ from large climate organizations by their size and are able to create a tighter community around the issue of climate change. 
Idea
Create an approachable and neighbourly look to their brand. Taking inspiration from chalk drawings on a sidewalk we wanted to hi-light the fact that even a small community of neighbours can make a global difference. 
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